You were reading something online and you already know that they’re selling you their product, service, or maybe an exclusive membership…
But you still read on because you found it too relatable to ignore! They seem to really understand you and there’s just so many success stories that made you feel if you were to partake in their offer, you can find success too.
You finally found the help you’ve been searching for!
Every sentence that you’ve read made your inner being scream out in agreement and you feel convinced that this offer is going to help you solve that stressful issue.
The offer could be a mentorship program that promises you success in your business, just like all the students in that program have achieved. Or even an exclusive membership to a community of experienced people who will be able to comment, guide, and show you the way to success.
Those website copies did their job of being able to connect with you on such a fascinatingly accurate level.
It seems like they truly understand what problems you’re facing, how you feel, and know exactly how to help you.
Imagine your business was able to create and evoke those same feelings that you felt in your prospects, and motivate them to become your customer or client…
In this article, you’ll find out:
Benefits of Having a Good Health Business Persona
Earlier on, you recalled a moment where you were reading a compelling copy. That’s something that you must produce in order to grow your sales and leads.
And it all starts with a good health business persona.
#1: Easier time in content strategizing and framing offers
With a good health business persona in mind, you can plan your content strategy, website copies, and advertising with laser-sharp accuracy! It also helps you avoid tethering to and fro when you’re doing the above mentioned tasks.
This is a very common problem for a starting up businesses.
People who don’t have a clear health business persona are uncertain of whether their guesses and assumptions are right or wrong.
Thus, they go back and forth when planning out and crafting content.
Their target audience was never established in the first place. And this leads to guaranteed confusion and wasted time, spent on ruminating whether they are doing it right or wrong.
Create yourself a smoother journey in reaching your business goals by starting out with a clean-cut health business persona.
#2: More accurate marketing strategies
The goal of every marketing strategy is to hit square in between your prospects’ eyes. By doing so, you’ll be able to grab the person’s attention, retain and grow their interest in what you’re selling, and be convinced that you are worth their money.
This is only made possible when you’ve created a good health business persona. You don’t need a perfect persona that confirms a one-hit success. You simply need a good persona to start with!
Read on to find out how to create your own good health business persona to improve your business!
#3: Consistency in your business
Consistency is key!
Having a business persona will help to ensure that your team (if any), or yourself as a solopreneur avert any inconsistencies that will make your brand and business seem messy, unclear, and something that no one wants to work with.
Therefore it is crucial for you to craft a good health business persona if you want to build a growing and successful business.
Good versus Bad Health Business Persona
Now that you’ve seen how your business can grow and benefit by starting with a health business persona, let’s get into the attributes of a good one.
One key component of a good persona is to be able to answer marketing questions. That means if you’re planning or if your marketing team is planning a marketing strategy, common questions should be answered confidently and with certainty.
To achieve this, you’ll need to ask lots, and I mean lots of questions when you’re creating your business persona.
PRO TIP: When creating your persona, you don’t need to include all possible prospects that you can do business with. You just need to target 20% of the potential prospects as accurate as possible – they are the ones that will generate 80% of your sales.
3 Steps to Create a Good Health Business Persona
Step 1: Ask (a lot of) Questions
Here are some pivotal questions that you should ask when creating your health business persona.
The likes and dislikes of the persona are important to be able to create content and marketing copies that goes straight into the hearts of your prospects.
Many businesses overlook the value of this part.
Businesses and agencies get too good in being professional – they forgot how to connect with prospects on a personal level.
As a business owner, you need to understand that your prospects or clients are humans (duh…) and, we like to feel exclusive; to receive special treatment or attention. Creating your content or copies in a way that rings an uncanny similarity makes your prospects feel like you are talking specifically to them.
That’s where you’ve got them hooked!
Step 2: Research and Interview (***)
Oh boy, 3 asterisks. This is very, very important!
Places where you can do research are Google, Quora, and any social media platform. Existing survey results provide greater understanding and helps you have a sense on how you can answer those questions.
Interviewing people whom you know to be similar to the persona you’re trying to build can give you an even more realistic answer. Plus, you get to learn more information and details that you wouldn’t be able to find online that easily.
That being said, you need to take precaution on this!
Do NOT be so professional at creating persona that you forget the real goal – growing your business.
A.k.a. your sales, leads, and traffic.
Step 3: Establish it!
Pin all those information down and make sure that your team (if any) are clear about it!
Having both soft and hard copies are better than just sticking to a soft-copy version. I find that I work best when I create it via hard-copy then, transfer it to either an excel sheet or make a creative version of a business persona on Canva.
You can try that too ;)
Have you created your health business persona yet? Is it good enough to answer any marketing question?
If you’re still unsure of what to target exactly or where to find your prospects, it's highly advisable for you to revise your persona!
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