I’m guessing… You’re either planning to or have just begun on your small biz idea. Don’t worry, I’m not spying on you (cough, Facebook). It’s simply because I have marketed my website and articles well.
Marketing need not be expensive; marketing can actually be free and effective!
You might be wondering how you can increase your traffic to your website organically or for free without needing to invest in paid ads. There is a way – 13 creative ways to be exact.
In this article, you’ll discover 13 ways on how to market your small business for free.
Number 9 is the best free marketing idea that is sure to drive your traffic, leads, and sales off the roof!
Imagine being able to have the right audience come to your website, be it a blog or an online store. Many social media marketing experts and e-commerce gurus have emphasized on the importance of bringing in the right traffic.
“Who on earth is the right traffic in the first place?!”
I know you’re dying to find out the answer. You are not alone. I trust that you’ve done a whole lot of research. But…
You still feel stuck and lost.
To know the right traffic, having some traffic in the first place would be useful.
This is to analyse and test how well people respond to your niche, blog or store products. It is something like paid ads, just that it is an inexpensive marketing technique for small businesses.
Without further ado, here are the Best 13 Creative Ways to Market at Minimal Cost for Your Small Business.
1) Create Content That Adds Value
Simple enough? Like many effective things, it is plain simple but hard to do or execute.
Take for example, losing weight. All you really need to do is to eat a little lesser and exercise a little more every day. Yet, it seems like the most challenging and daunting task on the list.
Why is this so important?
I’m glad you asked. It is because when people search for something on any search engine, they want it to be helpful and valuable.
If your website does not offer any solution to their problem, this is your problem that you need to correct.
Here’s what Neil Patel, an expert in the industry of digital marketing and SEO, has to say about the importance of content.
Screenshot taken from Neil Patel’s amazing long-text content and my bad underlining skills.
If you haven’t invested time into content creation and setting up a blog and editorial calendar, you’re really missing out on one of the best ways to market your small business for free.
Yes, it will take time but patience, my friend.
“It's a job that's never started that takes the longest to finish.” J.R.R. Tolkien
2) Play Around With Media
ALL words? I’ll pass. Next website please.
No one likes wordy texts.
Try mixing words with pictures, video or a slideshow. This is the very reason why Youtube tutorials might be doing better than a book on “Exercises to Gain Strength and Muscles”.
You only have an extremely brief 2 to 3 seconds to engage with your target audience. Creating an attention-grabbing yet not “sell-y” post can cause a thumb-stopping moment with your audiences and that, could be your very next customer.
You might think that “nah, I’m not the creative sort.”
Well, we all start somewhere and if you’d like to squeeze ever bit of benefit from this proven-to-work way of marketing for your small business for absolutely free, you can always learn and practise.
But, I'm here to help provide you a solution to your problems. So read on to number 7, you'll definitely find it helpful!
3) Coupons for the Cheapskates (like me!)
Have you ever realize those coupons hovering around your laptop or computer screen? Well, I suggest you keep your eyes peeled for them!
Offers like $100 for Google advertising would definitely be beneficial to a start-up business on a tight budget. Who doesn’t like a little more green in their bank?
4) Forums are rooms for advertisement
They are oh-so easy to get people connected with you. You practically don’t even need to try too hard to sell yourself.
Simply because these are platforms where people are more or less open to any opinion and advice. But as mentioned in the very first point, valuable content plays a big part here as well.
Popular forums are Quora and Reddit.
PRO TIP: You might find some people selling themselves and making a fool of themselves here. Try to not oversell your business, but genuinely show that you care and are able to help the person out.
Guilty as charged – I didn’t know better before I did my research and asked the right questions.
You will never know what you don’t know. And this is dangerous.
I’ve suffered the consequences of that and learned from trial-and-error. Now, I never want anyone to go through all that because it’s so easily avoidable.
If you’re about to make a huge decision right now, I advise you to get a second opinion from someone experienced and unbiased.
5) Stumble Upon
Stumble Upon and it’s amazingly effective in advertising pages such as your product page, your newest blog article or, that downloadable e-book/infographic that you know will be a great hit!
6) Maximize Social Media – It Is Totally Free!
7) People like Visuals
Make use of free platforms to create visuals of information that can cause a headache if one were to look at it.
Here are a few options that are totally free:
Personally, I love Piktochart and Canva.
If you’re “not creative”, these platforms are going to help you do all the creative crafting work. With templates that are designed by experts, you’ll be spoiled for choice at all the amazing pieces you can choose from.
Just try to stay focused while you’re at it. It’s that good.
8) One’s Man Data, is Another Man’s Treasure
“Good content” like what Neil Patel, is described as “the cream that always floats to the top”.
Good content never gets old; value-dense articles are what one should always uphold.
You don’t have to come up with a study or do trial-and-errors tests all the time.
Although doing so can be beneficial, you need to know how to analyse the data and then optimize it. Otherwise, it’s your time and money down the drain.
Use data from several reputable sites, cite them and, spruce it up. You don’t have to conduct a study or trial. You can use data that is already out there.
9) Build a Content Strategy
Okay, we all know how important good content is. But spitting out content in all direction is directionless!
Building a content strategy will benefit you in the long-term because it helps you organize everything and avoid getting lost halfway through creating content.
Getting lost will only cause hair-pulling moments of frustration, and it’ll definitely be a huge waste of time trying to tie everything together again.
The worst part of not having a content strategy is realizing that what you have spent hours creating is left on the web’s shelves only to collect dust.
Maybe the real reason why you're having such a hard time is because you're unsure of who your target audience is... Perhaps you have a good idea but not clear enough to dispel all the wasted time on crafting content that doesn't really pertain to your target audience.
Stop chasing your own tail and polish up your health business persona!
10) Ruffles and Giveaways!
Have you ever wondered how many followers or likes you can get with just ONE giveaway? Some get up to 1,000!
The thing is this: you don’t need to give a prize worth $100 over. You just need to sell that $10 plus product well.
With every marketing strategy, there are rules in place. Don’t break them, please. Instagram clearly states what you should avoid doing when running a ruffle or giveaway.
This might not be totally free but it’s a great way of marketing your small business! Don’t we all love freebies?
11) Guerrilla Marketing
It does ring similar vibes although not referring to the same object. Guerrilla marketing basically means broadcasting your brand with the most creative, big-scale and eye-catching way you can ever imagine.
A few examples are:
The possibilities are endless here! It’s up to your own creativity but be wary of breaking any law.
12) Email Marketing
Invest in the power of email marketing and it will serve you well in the long-term.
Imagine having to constantly find new clients or customers all the time, on top of the workload of creating new content, other administrative tasks and responsibilities of taking care of your health and social life.
That is too much to do, ain’t it?
Email marketing takes care of one huge part of a successful small business – getting sales. Upsell, resell, connect, and nurture leads.
When their emails are in your hands, so is their attention. Use this tool correctly and you’ll definitely reap a harvest.
Email marketing goes hand-in-hand with a super attractive lead magnet and, a solid lead generation strategy or in less threatening terms – a plan to get people to download your awesome content.
13) Active + Passive Marketing
You’d want to maximize marketing that is free to its best, squeezing ever bit of it into that sales funnel of yours.
Instead of simply putting out great content with good SEO (which is a good thing), you should also reach out to the communities, groups and areas where your clients would be at.
Be it personal selling from door-to-door or online private messages to potential clients, all you need is that one sale or email to get a profit and, a possible returning customer, and an advocate of your business and brand.
Ready to give it a go? I challenge you to try at least 2 of these today! If you liked this article, share it!
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