I remember when I wrote my first-ever blog post… It was NOT what I expected.
When you write a health blog article, this is how the time allocation will look like:
80% on research
20% on writing
A true health writer, IMO, has the nose for investigation – you are constantly asking questions of why, how, who, what is it, and when… If you have this trait already, you’ve got part 1 nailed!
In this article, you’re going to find out the 10 easy steps on how to write a health blog article.
Take out your notepad and let’s begin!
Step 1: Brainstorm Some Topics
I am not BS-ing here! Choose a health topic that you’re either familiar with already, or have a keen interest in. As mentioned earlier, 80% is spent on research while 20% on writing.
If you have a short list of what are the health topics you’d like to write an article about, that blog article can be published faster than you thought it could.
Here are some ways to help you brainstorm awesome topics:
Elna Cain, a mother of two, and a freelance writing coach posted a Youtube video sharing her thoughts about finding content ideas.
Step 2: Conduct Adequate Research
There are two types of research that needs to be done before even writing a single word. You have to research on both keywords, as well as information to include into your health blog article.
a) Keyword Research
This is a pre-requisite step. Keyword research does take some time but it is something that you shouldn’t find a shortcut around.
So how do you even conduct keyword research? And if you’re really new to this – what on earth are keywords anyway?
Keywords are basically words that people use to search on the Internet. For example, if you’re looking for the best protein powder, what would you search?
Best protein powder.
It’s stupid simple and I just hate how some marketing agencies like to make things overly-complicated. Here are some tricks from my bag on how I would conduct keyword research for my clients!
Free keyword research tools:
I mean LOOK AT THAT! 141 million results -- that just means this is probably a hot topic. Also, if you look just below the search bar, we have a whopping 90,500 searches per month. This means that "best protein powder" is probably a super popular keyword. However, the competition is high as well.
Simply search what words your website, business, or blog post is about – voila! You have a plethora of keywords to include and play with in your content.
The tricky part is choosing which keywords are viable to rank for, as well as planning out a content marketing strategy. Also, crafting content for your health blog article in a way that sounds natural; not at all clogged up with keywords (ewwww).
b) Information Research
When you’re going to write a health blog article, you’ll probably have some knowledge at your fingertips already to craft out your amazing piece of work.
That being said, wouldn’t it be even better to have an article that is evidence-based and contain information with greater depth? When it comes to the topic on health, studies and research are unequivocally important.
Be it the casual hyperlink format or the more formal type of APA citation, having references and outbound links are something that both people and Google want.
Here are two citation styles you can use when writing your health blog article:
Step 3: Create the Outline
The outline of a great health blog article is structured in a way that flows like honey – it doesn’t splash everywhere, flows in harmony, it sticks in your reader’s mind, and enjoyable to read.
I literally just came up with that while eating a honey-lemon drop. It makes perfect sense though!
Ensuring that the whole article is neat and answers questions that may pop up in your reader’s mind, then addressing in the next moment makes your health blog article seem informative. Thus, you become the expert in your niche and industry.
The outline can be a listicle form, a how-to step-by-step guide (like this one!), a testimonial/personal experience, etc.
Crafting out your health blog article doesn’t have a set in stone method of doing so as long it flows.
However, two things must always be present:
You might be wondering why I didn’t put “create a title or heading” before this step. The next step will tell you exactly why.
Step 4: Create an Attention-Grabbing Heading
80% of people who come across your blog article would read your heading, and only 20% will read the copy.
It is super important to nail the heading or title of your health blog article because that’s the determining factor of whether people will click, and read your post in the first place.
David Ogilvy, the world renowned copywriter said this in his book Confessions of an Advertising Man. He wrote this:
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
Thus, you should be revising and improving on your headline.
Ensure that the headline is the best that you can think of after you’ve written your article. Writing out the outline, researching about your topic of choice enables you to have a clearer view of what your article is about and what you can name it.
Headlines – leave the best for the last.
Neil Patel, one of the greatest digital marketer of all time talked about how insane a headline can make or break your content marketing strategy.
Here you can see which headline types probably works better than others. That being said, it's always great to have a variety on your website too.
Step 5: Write a Draft
I have helped several freelance writers on Facebook groups and I realised one common mistake many of them make -- guess.
They write it once and proofread it once. Bam, hoping it publish an article that is going to reap mind-blowing results.
It doesn’t happen like that – kinda wish it was that easy but then again… everybody would be able to do it. #jobless #notgood
To create a stunning health blog article (that people and Google love), you’ll need to take the time to draft something out first. Then proofread and edit.
Editing isn’t just correcting grammar, nor is it simply running it through Grammarly. Hell no.
If that’s so, I really think editors are overpaid then. Editing isn’t easier than writing – sometimes it’s even tougher.
As a B2C health copywriter and blogging expert, I’m like an all-in-one.
Also, I do create unique artworks that get my clients' readers to share it on Pinterest. Every share counts; every share is noticed by Google (social share signals). The more, the better!
Thus, if you’d like to write your very own health blog article, be sure to take care of every aspect that comes prior to even hitting that “publish” button.
Michelle Guillemard, Founder of Health Writer Hub mentioned in one of her articles that it takes more than a day to write a health blog article that is truly high-quality -- totally agree!
You're halfway there! But there's a faster way...
Step 6: Create and Source for Images
As mentioned in step 5, creating and sourcing for images is part of a writer's job.
Some companies and health business owners hire freelance writers on platforms such as Upwork, Freelancer… etc. (I did that before too), and you have to pay extra just to get them to source images for you.
Honestly, I feel that it is a writer’s job to produce a complete work – pictures, words, HTML format, keyword research, outbound links, and even hyperlinks/anchor links (if possible).
This is what I deliver to my clients all the time. Health businesses pay freelance writer (experts in writing) good money, so I truly believe that they shouldn’t need to worry at all about holes in the article.
Don’t you think so too?
Here are some places I get high-quality images that are royalty-free from:
Step 7: Link Up
This is the more technical side of blogging IMO. Some of my previous clients have the time and expertise to plan out a content marketing strategy by themselves, then hire freelance health writers (like myself) to just craft out the articles for them.
However, many health business owners just don’t have the time – to create a kick-ass content marketing strategies (and the articles), or even learn to do one up in the first place.
The point is, to always create content that minimizes your client’s load and shows off your skillset. One way is to link up!
Step 8: Proofread
I remember the days when I was writing out my final year reports (or any other to be exact)…
The toughest part is proofreading, not the planning, research or creating itself. Odd, huh?
Proofreading is more than just reading and editing errors once.
You should do it at least three times. In addition, reading out loud helps to ensure that the sentences are not awkward… Have you ever read something too contrived? It’s just blaeh.
Step 9: Publish at the Right Time
This is self-explanatory but, you need hold your horses. I know it’s tough to not publish immediately.
Publishing at the optimal timing can help you in the next step...
Step 10: Share it!
If you've already established a good following, or have many friends that you can reach out to, this is going to be easy as pie for you.
However, if you’re not-so-popular (no worries, that’s me too), you can reach out to relevant groups on Facebook, LinkedIn, etc. to share about your new article that they might be interested in reading!
Also, you can get people on forums (who might just be your next clients) to read your article.
This article would be helpful in marketing your content:
11 other creative ways of marketing your content for free!
Like this article? Share it on your favourite social media platform! Also, comment below which step you think is the toughest in your opinion!