I remember when I wrote my first-ever blog post… It was NOT what I expected.
When you write a health blog article, this is how the time allocation will look like:
80% on research
20% on writing
A true health writer, IMO, has the nose for investigation – you are constantly asking questions of why, how, who, what is it, and when… If you have this trait already, you’ve got part 1 nailed!
In this article, you’re going to find out the 10 easy steps on how to write a health blog article.
Take out your notepad and let’s begin!
Step 1: Brainstorm Some Topics
I am not BS-ing here! Choose a health topic that you’re either familiar with already, or have a keen interest in. As mentioned earlier, 80% is spent on research while 20% on writing.
If you have a short list of what are the health topics you’d like to write an article about, that blog article can be published faster than you thought it could.
Here are some ways to help you brainstorm awesome topics:
Elna Cain, a mother of two, and a freelance writing coach posted a Youtube video sharing her thoughts about finding content ideas.
Step 2: Conduct Adequate Research
There are two types of research that needs to be done before even writing a single word. You have to research on both keywords, as well as information to include into your health blog article.
a) Keyword Research
This is a pre-requisite step. Keyword research does take some time but it is something that you shouldn’t find a shortcut around.
So how do you even conduct keyword research? And if you’re really new to this – what on earth are keywords anyway?
Keywords are basically words that people use to search on the Internet. For example, if you’re looking for the best protein powder, what would you search?
Best protein powder.
It’s stupid simple and I just hate how some marketing agencies like to make things overly-complicated. Here are some tricks from my bag on how I would conduct keyword research for my clients!
Free keyword research tools:
I mean LOOK AT THAT! 141 million results -- that just means this is probably a hot topic. Also, if you look just below the search bar, we have a whopping 90,500 searches per month. This means that "best protein powder" is probably a super popular keyword. However, the competition is high as well.
Simply search what words your website, business, or blog post is about – voila! You have a plethora of keywords to include and play with in your content.
The tricky part is choosing which keywords are viable to rank for, as well as planning out a content marketing strategy. Also, crafting content for your health blog article in a way that sounds natural; not at all clogged up with keywords (ewwww).
b) Information Research
When you’re going to write a health blog article, you’ll probably have some knowledge at your fingertips already to craft out your amazing piece of work.
That being said, wouldn’t it be even better to have an article that is evidence-based and contain information with greater depth? When it comes to the topic on health, studies and research are unequivocally important.
Be it the casual hyperlink format or the more formal type of APA citation, having references and outbound links are something that both people and Google want.
Here are two citation styles you can use when writing your health blog article:
Step 3: Create the Outline
The outline of a great health blog article is structured in a way that flows like honey – it doesn’t splash everywhere, flows in harmony, it sticks in your reader’s mind, and enjoyable to read.
I literally just came up with that while eating a honey-lemon drop. It makes perfect sense though!
Ensuring that the whole article is neat and answers questions that may pop up in your reader’s mind, then addressing in the next moment makes your health blog article seem informative. Thus, you become the expert in your niche and industry.
The outline can be a listicle form, a how-to step-by-step guide (like this one!), a testimonial/personal experience, etc.
Crafting out your health blog article doesn’t have a set in stone method of doing so as long it flows.
However, two things must always be present:
You might be wondering why I didn’t put “create a title or heading” before this step. The next step will tell you exactly why.
Step 4: Create an Attention-Grabbing Heading
80% of people who come across your blog article would read your heading, and only 20% will read the copy.
It is super important to nail the heading or title of your health blog article because that’s the determining factor of whether people will click, and read your post in the first place.
David Ogilvy, the world renowned copywriter said this in his book Confessions of an Advertising Man. He wrote this:
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
Thus, you should be revising and improving on your headline.
Ensure that the headline is the best that you can think of after you’ve written your article. Writing out the outline, researching about your topic of choice enables you to have a clearer view of what your article is about and what you can name it.
Headlines – leave the best for the last.
Neil Patel, one of the greatest digital marketer of all time talked about how insane a headline can make or break your content marketing strategy.
Here you can see which headline types probably works better than others. That being said, it's always great to have a variety on your website too.
Step 5: Write a Draft
I have helped several freelance writers on Facebook groups and I realised one common mistake many of them make -- guess.
They write it once and proofread it once. Bam, hoping it publish an article that is going to reap mind-blowing results.
It doesn’t happen like that – kinda wish it was that easy but then again… everybody would be able to do it. #jobless #notgood
To create a stunning health blog article (that people and Google love), you’ll need to take the time to draft something out first. Then proofread and edit.
Editing isn’t just correcting grammar, nor is it simply running it through Grammarly. Hell no.
If that’s so, I really think editors are overpaid then. Editing isn’t easier than writing – sometimes it’s even tougher.
As a B2C health copywriter and blogging expert, I’m like an all-in-one.
Also, I do create unique artworks that get my clients' readers to share it on Pinterest. Every share counts; every share is noticed by Google (social share signals). The more, the better!
Thus, if you’d like to write your very own health blog article, be sure to take care of every aspect that comes prior to even hitting that “publish” button.
Michelle Guillemard, Founder of Health Writer Hub mentioned in one of her articles that it takes more than a day to write a health blog article that is truly high-quality -- totally agree!
You're halfway there! But there's a faster way...
Step 6: Create and Source for Images
As mentioned in step 5, creating and sourcing for images is part of a writer's job.
Some companies and health business owners hire freelance writers on platforms such as Upwork, Freelancer… etc. (I did that before too), and you have to pay extra just to get them to source images for you.
Honestly, I feel that it is a writer’s job to produce a complete work – pictures, words, HTML format, keyword research, outbound links, and even hyperlinks/anchor links (if possible).
This is what I deliver to my clients all the time. Health businesses pay freelance writer (experts in writing) good money, so I truly believe that they shouldn’t need to worry at all about holes in the article.
Don’t you think so too?
Here are some places I get high-quality images that are royalty-free from:
Step 7: Link Up
This is the more technical side of blogging IMO. Some of my previous clients have the time and expertise to plan out a content marketing strategy by themselves, then hire freelance health writers (like myself) to just craft out the articles for them.
However, many health business owners just don’t have the time – to create a kick-ass content marketing strategies (and the articles), or even learn to do one up in the first place.
The point is, to always create content that minimizes your client’s load and shows off your skillset. One way is to link up!
Step 8: Proofread
I remember the days when I was writing out my final year reports (or any other to be exact)…
The toughest part is proofreading, not the planning, research or creating itself. Odd, huh?
Proofreading is more than just reading and editing errors once.
You should do it at least three times. In addition, reading out loud helps to ensure that the sentences are not awkward… Have you ever read something too contrived? It’s just blaeh.
Step 9: Publish at the Right Time
This is self-explanatory but, you need hold your horses. I know it’s tough to not publish immediately.
Publishing at the optimal timing can help you in the next step...
Step 10: Share it!
If you've already established a good following, or have many friends that you can reach out to, this is going to be easy as pie for you.
However, if you’re not-so-popular (no worries, that’s me too), you can reach out to relevant groups on Facebook, LinkedIn, etc. to share about your new article that they might be interested in reading!
Also, you can get people on forums (who might just be your next clients) to read your article.
This article would be helpful in marketing your content:
11 other creative ways of marketing your content for free!
Like this article? Share it on your favourite social media platform! Also, comment below which step you think is the toughest in your opinion!
You were reading something online and you already know that they’re selling you their product, service, or maybe an exclusive membership…
But you still read on because you found it too relatable to ignore! They seem to really understand you and there’s just so many success stories that made you feel if you were to partake in their offer, you can find success too.
You finally found the help you’ve been searching for!
Every sentence that you’ve read made your inner being scream out in agreement and you feel convinced that this offer is going to help you solve that stressful issue.
The offer could be a mentorship program that promises you success in your business, just like all the students in that program have achieved. Or even an exclusive membership to a community of experienced people who will be able to comment, guide, and show you the way to success.
Those website copies did their job of being able to connect with you on such a fascinatingly accurate level.
It seems like they truly understand what problems you’re facing, how you feel, and know exactly how to help you.
Imagine your business was able to create and evoke those same feelings that you felt in your prospects, and motivate them to become your customer or client…
In this article, you’ll find out:
Benefits of Having a Good Health Business Persona
Earlier on, you recalled a moment where you were reading a compelling copy. That’s something that you must produce in order to grow your sales and leads.
And it all starts with a good health business persona.
#1: Easier time in content strategizing and framing offers
With a good health business persona in mind, you can plan your content strategy, website copies, and advertising with laser-sharp accuracy! It also helps you avoid tethering to and fro when you’re doing the above mentioned tasks.
This is a very common problem for a starting up businesses.
People who don’t have a clear health business persona are uncertain of whether their guesses and assumptions are right or wrong.
Thus, they go back and forth when planning out and crafting content.
Their target audience was never established in the first place. And this leads to guaranteed confusion and wasted time, spent on ruminating whether they are doing it right or wrong.
Create yourself a smoother journey in reaching your business goals by starting out with a clean-cut health business persona.
#2: More accurate marketing strategies
The goal of every marketing strategy is to hit square in between your prospects’ eyes. By doing so, you’ll be able to grab the person’s attention, retain and grow their interest in what you’re selling, and be convinced that you are worth their money.
This is only made possible when you’ve created a good health business persona. You don’t need a perfect persona that confirms a one-hit success. You simply need a good persona to start with!
Read on to find out how to create your own good health business persona to improve your business!
#3: Consistency in your business
Consistency is key!
Having a business persona will help to ensure that your team (if any), or yourself as a solopreneur avert any inconsistencies that will make your brand and business seem messy, unclear, and something that no one wants to work with.
Therefore it is crucial for you to craft a good health business persona if you want to build a growing and successful business.
Good versus Bad Health Business Persona
Now that you’ve seen how your business can grow and benefit by starting with a health business persona, let’s get into the attributes of a good one.
One key component of a good persona is to be able to answer marketing questions. That means if you’re planning or if your marketing team is planning a marketing strategy, common questions should be answered confidently and with certainty.
To achieve this, you’ll need to ask lots, and I mean lots of questions when you’re creating your business persona.
PRO TIP: When creating your persona, you don’t need to include all possible prospects that you can do business with. You just need to target 20% of the potential prospects as accurate as possible – they are the ones that will generate 80% of your sales.
3 Steps to Create a Good Health Business Persona
Step 1: Ask (a lot of) Questions
Here are some pivotal questions that you should ask when creating your health business persona.
The likes and dislikes of the persona are important to be able to create content and marketing copies that goes straight into the hearts of your prospects.
Many businesses overlook the value of this part.
Businesses and agencies get too good in being professional – they forgot how to connect with prospects on a personal level.
As a business owner, you need to understand that your prospects or clients are humans (duh…) and, we like to feel exclusive; to receive special treatment or attention. Creating your content or copies in a way that rings an uncanny similarity makes your prospects feel like you are talking specifically to them.
That’s where you’ve got them hooked!
Step 2: Research and Interview (***)
Oh boy, 3 asterisks. This is very, very important!
Places where you can do research are Google, Quora, and any social media platform. Existing survey results provide greater understanding and helps you have a sense on how you can answer those questions.
Interviewing people whom you know to be similar to the persona you’re trying to build can give you an even more realistic answer. Plus, you get to learn more information and details that you wouldn’t be able to find online that easily.
That being said, you need to take precaution on this!
Do NOT be so professional at creating persona that you forget the real goal – growing your business.
A.k.a. your sales, leads, and traffic.
Step 3: Establish it!
Pin all those information down and make sure that your team (if any) are clear about it!
Having both soft and hard copies are better than just sticking to a soft-copy version. I find that I work best when I create it via hard-copy then, transfer it to either an excel sheet or make a creative version of a business persona on Canva.
You can try that too ;)
Have you created your health business persona yet? Is it good enough to answer any marketing question?
If you’re still unsure of what to target exactly or where to find your prospects, it's highly advisable for you to revise your persona!
Got a question? Comment below! Like this article? Share it!
Do you feel like sometimes what you deemed as realistic, somehow really isn’t?
Or you know it wouldn’t be easy but you didn’t think it’d be this tough either?
Everything just seems bleak. Your motivation in your business or life is running scarily low.
You question if it is really worth it?
Allow me to say that to every successful goal, one thing remains unshakably constant...
Motivation, What Is It?
Motivation is defined as an extrinsic or intrinsic factor that pushes you beyond what you thought was your limit to satisfy a need. In the field of psychology, it is universally defined by Maslow’s hierarchy of needs – a pyramid consisting of five levels.
Motivation Increases Productivity Without Feeling Drained
You don’t need a proven scientific study to convince you that motivated people get work done faster, easier, and do so in a better mood as well.
But here’s some evidence to back it up.
According to a scientific study in 1993 by Shepperd, J.A. on the relationship between productivity and motivation, it was shown that low productivity is exhibited by individuals who are lowly motivated.
In this case, individuals who think that their contributions are of little value are unmotivated and are not productive.
What do you define as a productive day?
I bet that you can recall that feeling of “I’ve earned myself a good rest.” at the end of the day of hustling.
Let’s think back in time… When you were hard at work, and you had your to-do list full to its brim.
What kept you going?
It was motivation; the drive; the will; the ardent intrinsic fuel that spurred you to keep on keeping on.
I can relate with you on feeling this sense of satisfaction rather than drained and grumpy albeit a toilsome day. Somehow, you start to fall in love with the struggle and the recollection of what you have done in the day.
The American Psychologist Mihaly Csikszentmihalyi wrote an amazing book called "Flow". He mentions the challenges that we face are the very moments that we find most happiness in when we look back.
You got to love the process. Take it as there's no end to the hustle. That's why successful people always preach about mindset again and again. This is the fundamental root of having motivation in your business and in life.
And although it’s a lot of work, you’ll never fall into a place of burnout or a sensation of being drained.
Now comes the part that you have been waiting for.
How to Stay Motivated
Motivation is fueled by knowing the “whys” to your actions and what you do.
So why do you do what you do?
This question is written all over by renowned enterprises such as Entrepreneur, Huffington Post, and Success Magazine.
Maybe, even you have one article on this simple yet mind-boggling question in your journal as well.
If you find it hard to answer, you aren’t alone.
To better put across my first point, imagine this.
You’ve studied really hard and got a degree then you found a job and became independent. But you don’t really have a concrete or convincing reason behind what you’re doing and one day, you got tired of it. Routinity kicks in and everything seems mundane.
You have only two options – continue because you don’t have any other choice and feel unhappy or, give up to pursue something else despite the fear of change.
If you find this uncanny similar to your situation, read on to find out the 3 keys on how to stay motivated in business and life.
Number 1: Start With Your Reason
Start it with a purpose. One that you know serves a greater cause -- more than just temporary ambitions. Anyone can attain a certain figure in the bank, but sustaining or growing it would call for you to have it all set and straight in the mind first.
It isn't about starting off like you have the insights of a thousand years, but to constantly be in a growth mindset. Where you are seeking to be self-aware and to know your cause; your purpose in your business (or whatever endeavors you have in life).
Number 2: Let You Be Your Own Motivation
What if your external sources of motivation ceased to exist or change so drastically that they no longer are what once motivated you?
Will you still be motivated then?
Making sure the real reason behind all your actions is heavily inspired by you instead of external sources and people is imperative to being productive without feeling drained.
Ideas, inspiration, and extrinsic factors can serve you well... to a certain significance but if the external things take majority of your driving force, you have placed yourself vulnerable to the effects of change from things and people that are not within your control.
“Change is the only constant.” – Heraclitus
People, environment, and politics – basically everyone and everything changes and, the only one that you can control is you.
Number 3: Believe In Yourself
Remember that moment of fervor and zeal!
Remember how that visualisation of you meeting your goals felt?
It was so powerful and exhilarating – if you shared it with me, it’ll probably make my hair stand.
Doesn’t it matter anymore? Don’t you know it is still possible? And all those mini steps that you took towards it actually counted for something?
I love this concept, take a look.
Don’t give up. Trust the process.
I have another mind-blowing illustration to share with you. It is so simple yet its depth, unbeknownst to those who are unaware.
The power of belief is as powerful as the power of disbelief. Two wolves in your head – the bad and the good. The one you feed most to, will grow and eventually devour the other.
"See the seed of good in every adversity." - Og Mandino
What a brilliant quote from this author.
When you let yourself get engulfed in the negative, what you thought was possible at first dwindles.
Allow yourself to have the valor to be optimistic; that things will turn out for your good as you work hard with success in mind.
Whether you see this as a lie to believe or a truth to be convicted about, depends solely on your perspective.
I’ll end with a challenge.
Write down your goals and pin it up! Answer yourself everyday if you've spent that day working towards those goals.
Found this article helpful? Share it! If you like this article, boy... you have to check this one out!
I’m guessing… You’re either planning to or have just begun on your small biz idea. Don’t worry, I’m not spying on you (cough, Facebook). It’s simply because I have marketed my website and articles well.
Marketing need not be expensive; marketing can actually be free and effective!
You might be wondering how you can increase your traffic to your website organically or for free without needing to invest in paid ads. There is a way – 13 creative ways to be exact.
In this article, you’ll discover 13 ways on how to market your small business for free.
Number 9 is the best free marketing idea that is sure to drive your traffic, leads, and sales off the roof!
Imagine being able to have the right audience come to your website, be it a blog or an online store. Many social media marketing experts and e-commerce gurus have emphasized on the importance of bringing in the right traffic.
“Who on earth is the right traffic in the first place?!”
I know you’re dying to find out the answer. You are not alone. I trust that you’ve done a whole lot of research. But…
You still feel stuck and lost.
To know the right traffic, having some traffic in the first place would be useful.
This is to analyse and test how well people respond to your niche, blog or store products. It is something like paid ads, just that it is an inexpensive marketing technique for small businesses.
Without further ado, here are the Best 13 Creative Ways to Market at Minimal Cost for Your Small Business.
1) Create Content That Adds Value
Simple enough? Like many effective things, it is plain simple but hard to do or execute.
Take for example, losing weight. All you really need to do is to eat a little lesser and exercise a little more every day. Yet, it seems like the most challenging and daunting task on the list.
Why is this so important?
I’m glad you asked. It is because when people search for something on any search engine, they want it to be helpful and valuable.
If your website does not offer any solution to their problem, this is your problem that you need to correct.
Here’s what Neil Patel, an expert in the industry of digital marketing and SEO, has to say about the importance of content.
Screenshot taken from Neil Patel’s amazing long-text content and my bad underlining skills.
If you haven’t invested time into content creation and setting up a blog and editorial calendar, you’re really missing out on one of the best ways to market your small business for free.
Yes, it will take time but patience, my friend.
“It's a job that's never started that takes the longest to finish.” J.R.R. Tolkien
2) Play Around With Media
ALL words? I’ll pass. Next website please.
No one likes wordy texts.
Try mixing words with pictures, video or a slideshow. This is the very reason why Youtube tutorials might be doing better than a book on “Exercises to Gain Strength and Muscles”.
You only have an extremely brief 2 to 3 seconds to engage with your target audience. Creating an attention-grabbing yet not “sell-y” post can cause a thumb-stopping moment with your audiences and that, could be your very next customer.
You might think that “nah, I’m not the creative sort.”
Well, we all start somewhere and if you’d like to squeeze ever bit of benefit from this proven-to-work way of marketing for your small business for absolutely free, you can always learn and practise.
But, I'm here to help provide you a solution to your problems. So read on to number 7, you'll definitely find it helpful!
3) Coupons for the Cheapskates (like me!)
Have you ever realize those coupons hovering around your laptop or computer screen? Well, I suggest you keep your eyes peeled for them!
Offers like $100 for Google advertising would definitely be beneficial to a start-up business on a tight budget. Who doesn’t like a little more green in their bank?
4) Forums are rooms for advertisement
They are oh-so easy to get people connected with you. You practically don’t even need to try too hard to sell yourself.
Simply because these are platforms where people are more or less open to any opinion and advice. But as mentioned in the very first point, valuable content plays a big part here as well.
Popular forums are Quora and Reddit.
PRO TIP: You might find some people selling themselves and making a fool of themselves here. Try to not oversell your business, but genuinely show that you care and are able to help the person out.
Guilty as charged – I didn’t know better before I did my research and asked the right questions.
You will never know what you don’t know. And this is dangerous.
I’ve suffered the consequences of that and learned from trial-and-error. Now, I never want anyone to go through all that because it’s so easily avoidable.
If you’re about to make a huge decision right now, I advise you to get a second opinion from someone experienced and unbiased.
5) Stumble Upon
Stumble Upon and it’s amazingly effective in advertising pages such as your product page, your newest blog article or, that downloadable e-book/infographic that you know will be a great hit!
6) Maximize Social Media – It Is Totally Free!
7) People like Visuals
Make use of free platforms to create visuals of information that can cause a headache if one were to look at it.
Here are a few options that are totally free:
Personally, I love Piktochart and Canva.
If you’re “not creative”, these platforms are going to help you do all the creative crafting work. With templates that are designed by experts, you’ll be spoiled for choice at all the amazing pieces you can choose from.
Just try to stay focused while you’re at it. It’s that good.
8) One’s Man Data, is Another Man’s Treasure
“Good content” like what Neil Patel, is described as “the cream that always floats to the top”.
Good content never gets old; value-dense articles are what one should always uphold.
You don’t have to come up with a study or do trial-and-errors tests all the time.
Although doing so can be beneficial, you need to know how to analyse the data and then optimize it. Otherwise, it’s your time and money down the drain.
Use data from several reputable sites, cite them and, spruce it up. You don’t have to conduct a study or trial. You can use data that is already out there.